Profile
A highly motivated self-starter with a thirst for greater knowledge. From bicycling across the country and building skate parks internationally to working with high budget productions in fashion, I pride myself in being able to effectively solve complex problems in a stressful on-the-go environment. While taking in an ample amount of information, I am able to select the key points to be showcased to the public through various medias.
Experience
Social Media and Marketing Manager, BankMobile (New York, NY) Mar. 2o16-Present
● Help bring the voice of a young banking startup to its community.
● Manage all social media efforts, with focus on Facebook, Instagram, and Twitter.
● Develop paid and organic content, including comprehensive sales, Influencer marketing, funnel advertisements and sales strategies for social.
● Work closely with the compliance department to meet all regulatory and legal requirements, while still delivering engaging and relevant content.
● Working with Google Analytics, the full Adobe Creative Cloud, Sprout Social, and Silvercloud to create an exciting online community for existing BankMobile customers as well as prospective customers.
● Work directly with the the marketing department to create and execute large-scale sweepstakes, strategic partnerships and marketing campaigns.
Co-Owner, Gnarmads (New York, NY) Jul.2012-Present ● Raised over $100,000 through working with sponsors such as SHUT, Chrome Industries, Mighty Healthy, Kind Bars, ASkate, HUF, TreTruck, Rockstar Bearings, WeRide, Burton Snowboards, Hitcase, Amigo Skate Cuba, Giant Bikes and The Hundreds as well as several international businesses
● Cycled all over the country while working with local skate organizations to document and showcase their local communities. Biggest track being 8 months, NYC to SF through the South.
● Traveled to build, interact and document up and down the east coast and recently Cuba
● Publications in Transworld, Skateboard Mag, The Berrics, Complex Mag and The Hundreds detailing lifestyle features, going over the journey as well as interviews discussing various local events
● Documenting and showcasing the travels primarily through Instagram as well as other social media platforms
● Effectively interacting with fans, helping them understand the brands involved and the ideas behind the product, whatever it may be
● Partnered with several local businesses around NYC to organize skate events promoted through social media and word of mouth, helping increase their customer engagement and brand value
Digital Marketing Expert in Residence
● Oversee activities of the class room.
● Tutor students in Google Analytics, Facebook and Content Marketing
● Hold office hours to help students clean, manipulate and analyze data.
● Direct students on the best practices and the workflow of projects.
Content producer, Flamingo International (New York, NY) Oct. 2013-Aug. 2016
● Commissioned by Flamingo International marketing firm to capture the voice of todays generation through bicycling across the country and capture content that depicts it appropriately through video and photo.
● Covered major topics of discussion provided by the firm and elaborated on across the nation involving local residents.
● After compiling footage for over a year and a half, strategically edit and voice over the content to create a smooth and fluid final project to be showcased in a series of webisodes as well as submitted to several independent film festivals.
Brand Ambassador, Chameleon Cold Brew (New York,NY) Aug. 2015- Present
● Organize product demonstrations throughout New York City’s college campuses
● Take Chameleon on the road to showcase grassroots involvement
● Trips included A-Dog day in Burlington, VT and Surf Expo in Orlando, FL
● Shots of product in action to be showcased on the brands social media channels
Production Assistant, Tiger Asics (New York, NY) Dec. 2015
● Assisted New York’s top street photographer, Last Suspect, in composing the Asics Tiger 2016 lookbook to be used in print and online publications.
● Scouted locations to be used for the shoot that best depict the brands image and direction.
● Coordinated the talent to ensure efficient time usage and positioning for shoot, dressing one as the other was being shot.
● Ensured all styles were organized and ready to shoot based to preexisting line sheets.
Director of Operations, FINGERCROXX (New York, NY) Jul. 2015
● Scouted locations for a streetwear brand’s Winter 2015/16 lookbook. Locations included the Brooklyn Bridge, Two Bridge Park, Coleman Skate Park and the High Line to portray a New York feel
● Received and set up all looks based on styles desired by the client
● Coordinated talent and assistants throughout the scouted locations
● Assisted the main photographer with all aspects of the shoot
Production Assistant, Top Rank (New York, NY) Jun. 2016 ● Worked under David “Shadi” Perez ensuring all camera equipment was properly set up and ready to stream for HBO live
● Set up all audio connections and microphones to be used for interviews with the winners of the boxing matches.
● Scoped out the entire MSG arena, scouting the best areas for broadcast and interviews.
● Ensured all data transfers for media highlights were delegated smoothly and timely. Hand delivered all SD media cards from event to media van and back every hour
● Documented boxing highlights in real-time for social media use via Top Rank boxing.
Photo Assistant, David “Shadi” Perez (New York, NY) May, 2016
● Assisted lookbook photo shoot for Tabula Rosa NY for Fall/Winter 2015 collection
● Set up all components of the shoot:
Lighting
Backdrop
Cleanliness
Computer sync
Camera set up
● Ensured the talent was utilizing the time efficiently during wardrobe
● Shot 24 looks and textile close ups
Photo/Creative assistant, Adidas (New York, NY) Feb. 2015 ● Ran Adidas All Star weekend social media marketing campaign
● Assisted top NYC street photographers such as Last Suspect, Humzadas, Wrongrob and 1st with their shoot which included:
Street photography to be showcased on Adidas social media platforms
Signing event for Yeezus shoe release with Kanye West among multiple NBA Stars corresponding and working with their representatives and their involvement with the event
● Set up and executed product shoots for Adidas and the athletes in order to creatively express the event’s feeling amongst all the social media outlets and platforms including press
● Personally engaged the Adidas online fan base to ensure a vibrant, creative and moving experience for all involved regardless of where they were located
Marketing/ Promotions, L.E.S. Beat ( New York, NY) Dec. 2014 ● Created a list of 50+ influential and creative businesses which included but was not limited to The Meatball Shop, Alife and Flight Club to attend a Red Bull Indie Fork event
● Brought together over 3,000 creative minds from all over NYC to network and create long lasting relationships while enjoying a complimentary night out
● Assisted in setting up an event in the historic Financial District neighborhood while ensuring the talent had proper accommodations
Co-owner/Manager/Operations, Tre Truck Mobile Skate Shop (NY) Sept. 2008-2014 ● Responsible for managing 3-5 employees
● Re-stocked and maintained all inventory, from skate goods to food and beverages
● Responsible for all daily sales and logs
● Organizing skate events and clinics throughout the city with various local businesses to engage the skateboarding community
● Maintained all social media accounts for the brand, ensuring all interactions are recorded and showcased appropriately
● Established a Tre Truck GPS tracker keeping customers up to minute to minute location updates
Head of Research, Exemplar-Partners recruiting (New York,NY) Nov. 2009- 2011 ● Filter through clients, selecting the elite few
● Contacting individuals to obtain specific information about their employment situation
● Organize and present the gathered data to the head recruiters in a timely manner
Languages: Fluent in English, Russian and Ukrainian. Intermediate in Spanish.
*References available upon request